Celebrating the 80th Anniversary of Korea’s Liberation: “Gwangbok, 80th Birthday Party” Media Art Screening at Incheon Airport - National Palace Museum Unveils Liberation Anniversary Video at Terminal 1 on August 1 - To commemorate the 80th anniversary of Korea’s liberation (Gwangbok), the National Palace Museum of Korea (Director: Chung Yongjae), under the Korea Heritage Service, in collaboration with the Korea Heritage Agency (President: Lee Gwiyoung) and Incheon International Airport Corporation, will present a new media art piece titled Gwangbok, 80th Birthday Party starting August 1. The video will be screened on the Traditional Culture Media Wall at the arrivals hall of Incheon International Airport Terminal 1. The Traditional Culture Media Wall is one of the first cultural spaces travelers encounter upon arrival in Korea. Installed along the moving walkways, this large-scale LED screen showcases high-resolution videos inspired by Korean traditional culture, offering a warm and elegant welcome to both domestic and international visitors. The newly launched video reinterprets the joy of liberation from a contemporary perspective, using media art to evoke a sense of celebration and national well-being. Drawing inspiration from traditional royal paintings—Ten Symbols of Longevity (Sipjangsaengdo) and Peony Painting (Morando)—the artwork conveys messages of peace, prosperity, and hope. The same video will also be shown at the Media Wall in the connecting passageway from Exit 5 of Gyeongbokgung Station to the National Palace Museum of Korea. The video blends traditional imagery with soft, modern colors and a mystical ambiance. Through a gradual transition from darkness to light, it symbolically depicts Korea’s liberation. The dynamic movements of animals awakening and coming to life greet travelers passing through the arrivals area. Toward the end, vibrant peony blossoms—symbols of abundance and harmony—fill the screen, conveying a festive atmosphere and a hopeful vision for Korea’s future. Joint promotional efforts with Jeju Air will feature captured scenes from the Gwangbok, 80th Birthday Party media art alongside the slogan “A New Journey with K-Heritage” in various advertising formats. These campaigns will include cultural activities and social media events, offering travelers worldwide innovative and interactive opportunities to engage with Korean heritage. Visitors can learn more about the media wall and video  https://makevu.me/ba68d13e79#page=4

1. Location : Korean Culture Street, 4th Floor(General Area), Terminal 1, Incheon International Airport 2. Program Period : July 21(Mon) ~ July 31(Thu), 2025 3. Eligibility : Open to all travelers at Incheon Airport (Up to 12 participants per session) 4. Participation & Fee : On-site registration (Free) 5. Contact : +82-32-743-0465 <Program> Make your Own Norigae(Korean ornament) with Traditional Patterns ○ How to Participate : On-site Registration(Free) ○ Participants : 2 people per session ○ Session 1 : 11:00 ~ 11:30 ○ Session 2 : 12:00 ~ 12:30 ○ Session 3 : 14:00 ~ 14:30 ○ Session 4 : 15:00 ~ 15:30

2025 JOINT DEMONSTRATIONS BY HOLDERS OF NATIONAL INTANGIBLE CULTURAL HERITAGE TIME SHAPED BY HANDS 1. PERIOD : 6.26 - 7.12 (Every Thursday, Friday, Saturday) 2. LOCATION : Seonjeongneung station National Intangible Cultural Heritage Training Center "Ol" the exhibition hall at the third floor 3. FREE ADMISSION Korea Heritage Service Korea Heritage Agency The 2025 Joint Demonstrations by Holders of National Intangible Cultural Heritage serve as both a platform for showcasing the holders' exceptional skills and a valuable opportunity to bring heritage closer to the public. This event features 13 holders across 10 heritage categories, each demonstrating the time-honored techniques they have cultivated over decades. In addition to the live demonstrations, visitors can also explore a display of the holders' treasured works and participate in hands-on programs. HANDS-ON CRAFT EXPERIENCE SCHEDULE Second Week ○ Thu.7.3.     - 10:00 ~ 11:00 Ho-Pae Keyring (Traditional Identity Tag)    - 11:00 ~ 12:00 Sedge Weaving Braceket    - 12:00 ~ 13:00 Mini Hanbok Keychain    - 14:00 ~ 15:00 Handcrafted Korean Fan    - 15:00 ~ 16:00 Sedge Weaving Braceket    - 16:00 ~ 17:00 Handcrafted Korean Fan ○ Fri.7. 4.    - 10:00 ~ 11:00 Handcrafted Korean Fan    - 11:00 ~ 12:00 Sedge Weaving Braceket    - 12:00 ~ 13:00 Ho-Pae Keyring (Traditional Identity Tag)    - 14:00 ~ 15:00 Handcrafted Korean Fan    - 15:00 ~ 16:00 Sedge Weaving Braceket    - 16:00 ~ 17:00 Mini Hanbok Keychain ○ Sat.7. 5.    - 10:00 ~ 11:00 Mini Hanbok Keychain    - 11:00 ~ 12:00 Handcrafted Korean Fan    - 12:00 ~ 13:00 Sedge Weaving Braceket    - 14:00 ~ 15:00 Ho-Pae Keyring (Traditional Identity Tag)    - 15:00 ~ 16:00 Sedge Weaving Braceket    - 16:00 ~ 17:00 Handcrafted Korean Fan Third Week ○ Thu.7.10.    - 10:00 ~ 11:00 Korean Archery Set    - 11:00 ~ 12:00 Wooden Cup Coaster    - 14:00 ~ 15:00 Wooden Cup Coaster    - 15:00 ~ 16:00 Traditional Crossbow ○ Fri.7.11.    - 10:00 ~ 11:00 Korean Archery Set    - 11:00 ~ 12:00 Wooden Cup Coaster    - 14:00 ~ 15:00 Wooden Cup Coaster    - 15:00 ~ 16:00 Traditional Crossbow ○ Sat.7.12.    - 10:00 ~ 11:00 Korean Archery Set    - 11:00 ~ 12:00 Wooden Cup Coaster    - 14:00 ~ 15:00 Wooden Cup Coaster    - 15:00 ~ 16:00 Korean Archery Set BOOKING PAGE FOR GUIDED TOUR AND HANDS ON EXPERIENCED Walk in visitors are also welcome https://booking.naver.com/booking/12/bizes/1438956

Listen to the Story of the Nine Children of the Dragon and the Mystical Imaginary Creatures. ○ Since ancient times, people have expressed their dreams and hopes for life through the symbolism of animals. Traditional crafts often feature animal motifs, each carrying its own unique story. By listening to the tales of the nine children of the dragon and other mysterious imaginary creatures, what once seemed distant or difficult about traditional crafts may begin to feel more approachable. Imagine the Tenth Child of the Dragon. ○ Each mysterious creature carved into traditional crafts carries its own unique story. Through this exhibition, we invite you to reflect on the characters and tales behind these animals. As you explore, let your imagination take flight—what would the tenth child of the dragon look like? What stories might you create as its successor? Let yourself dream, wonder, and become part of the legend. 1. About Exhibition [Dragon and Stories of Nine Children of the Dragon] ○ The Dragon is a mythical creature imagined and shaped by human culture. In the ancient medical text Compendium of Materia Medica Bencao Gangmu , the dragon’s appearance is described as follows: “Its head resembles a camel’s, its horns a deer’s, eyes like a rabbit’s, ears like an ox’s, neck like a snake’s, belly like a large clam (shin), scales like a carp’s, claws like a hawk’s, and its paws like a tiger’s. Its back is covered with 81 scales...”It is a creature composed of the finest traits from different animals, and thus, truly worthy of being called the greatest of all beings. Among animals, the dragon stands as a leader, a symbol of supreme power and ability. ○ An ancient text titled Jinju-seon The Pearl Ship  tells of the dragon having nine children, each with a unique character. They are: Bihi贔屭, Yimoon螭吻 Porwe蒲牢, Pye-an狴犴 Docheol饕餮, Gongha蚣蝦, Aeja睚眦, Sanye 狻貎, and Chodo椒圖. Like other imaginary creatures, the appearances of the dragon’s nine children vary depending on the era or the artwork in which they are depicted.  [Stories of Four Mystical Animals] ○ In the ancient text Book of Rites Yegi,禮記 , there is a reference to four mystical animals regarded as divine beings: the dragon, girin, phoenix, and turtle. These are collectively known as the ‘Four Sacred Creatures saryeong, 四靈’, and it is said they appear only in times of great peace and harmony. The girin represents deep faith and loyalty; the phoenix governs with wisdom; the turtle can divine fortune and misfortune; and the dragon excels in the power of transformation. 2. Program <Create Your Own Imaginary Animal Glasses> ○ Choose a pair of glasses inspired by the eyes of one of the dragon’s nine children, available at the exhibition entrance, and wear them as you tour the exhibition. Then, in the craft area, design and create your own unique “Tenth Dragon Child” glasses to take home. <Live Sketch: Imaginary Adventure> ○ At the final “Live Sketch” corner of the exhibition, color in one of the imaginary animal characters drawn on paper. Then, scan your artwork to see your colored creature come to life in 3D on screen. Bring your creation to life in vibrant color, and help complete this whimsical, shared world of imagination. 3. Period : 2025. 5. 28.(Wed) ~ 10. 17.(Fri) 4. Opening Hours : 10:00 AM to 7:00 PM(Closed on Mondays, Chuseok day) 5. Admission Fee : Free 6. Location : 406, Bongeunsa-ro, Gangnam-gu, Seoul, Republic of Korea   ○ Line 9, Bundang Line Seonjeongneung Station Exit 3 7. Hosted & Organized by : Korea Heritage Agency 8. Sponsored by : PORSCHE 9. Contact : +82-2-3011-2155 <About Korea Heritage Agency> Established in 1981 by the Korea Cultural Heritage Service and currently managed and operated by the Korea Heritage Agency, the National Intangible Heritage Training Center is a dedicated cultural space for preserving and passing down Korea’s intangible heritage. It serves as a hub for the transmission of traditional skills and knowledge, while also offering a wide range of performances, exhibitions, and hands-on experiences. This space invites the public to engage with and enjoy the richness of Korea’s traditional culture.

K-Heritage rediscovers and conveys the beauty of Korean culture and tradition, which has been passed down through our lives for a long time, under the name of 'K-Heritage.' Traditional culture, which is imbued with the life and nature of a country, creates a sense of empathy that transcends time. Discover and express the beauty of tradition in your daily life through K-Heritage products that convey the charm and value of various Korean traditional cultures, from royal court culture to daily life. The National Heritage Promotion Agency (hereinafter referred to as the “Promotion Agency”) is a public institution under the National Heritage Administration, and carries out various public projects and international cooperation work to preserve and promote national heritage. Among them, we are operating the cultural product brand K.Heritage (Korea Heritage) to continue the national heritage and the online traditional culture theme shop K-Heritage Store (Korea Heritage Store) to expand sales channels. Offline sales locations include Incheon Airport Korean Traditional Culture Center, Sarang_Gyeongbokgung Palace, Sarang_Deoksugung Palace, Sarang_Changdeokgung Palace, Sarang_National Palace Museum, and Sarang_Korean House Cafe & Art Shop. Here, you can find not only works by traditional craft artists, but also cultural products that utilize traditional pattern techniques. Folk Painting for All 'Folk Painting for All' is a program where participants can create their own folk painting characters based on the folk paintings of Kim Hong-do, a renowned folk painter from the Joseon Dynasty. The biggest festival happening in all five Joseon dynasty palaces, Jongmyo and Shrine! Let's enjoy the palaces of today with Royal Culture Festival. https://kchfstore.or.kr/category/folk-painting-for-all/120/ Deoksugung Palace Brand Cultural Product Deoksugung Palace, a repository of Korea's modern history, served as a royal palace twice during the Joseon Dynasty. Its origins as a palace that traces back to King Seonjo, who used the residence of Prince Wolsan as a temporary palace (Jeongneung-dong Haenggung) upon returning from his refuge during the Japanese invasions. Later, King Gwanghaegun renamed it Gyeongungung after relocating to Changdeokgung Palace. In 1897, King Gojong returned from the Russian Legation and once again used it as a royal palace. Emperor Gojong rebuilt and revitalized the pavilions of Gyeongungung Palace to elevate the status of the Korean Empire. However, his efforts were thwarted by Japanese interference, and Gyeongungung began to be referred to as Deoksugung. The construction of Western-style buildings in Deoksugung reflected Emperor Gojong's aspirations for Korea to stand as a modern and independent nation on equal footing with Western powers. Unfortunately, this dream was crushed when Emperor Gojong was forced to abdicate in 1907 due to Japan's objection to the dispatch of the Hague emissaries. From this time onward, Gyeongungung became known as Deoksugung. The Seokjojeon Hall, a representative Western-style building of the Korean Empire, and the plum blossoms, a symbol of the Korean imperial family, have been brought to life as cultural products for today's audience. These products capture the exquisite architectural beauty of Seokjojeon and incorporate the plum blossom motif into everyday items, evoking the dignity of the once-forgotten royal family. This is an opportunity to revisit Deoksugung, where the historically significant pavilions, each carrying their own story, stand together in harmony. https://kchfstore.or.kr/category/deoksugung-palace-brand-cultural-product/128/ 2025 Blue snake year product This product features snake illustrations to celebrate 2025, the Year of the Snake. The featured artwork is courtesy of design by Heo Jiyoung. https://kchfstore.or.kr/category/year-of-the-blue-snake/236/

The Global Ambassador Program is now open to promote the ‘2025 Korea World Heritage Festival’, a celebration of Korea's UNESCO World Heritage sites. The program aims to share the value of Korea’s World Heritage with the world through the active participation of foreign nationals residing in Korea. 1. Recruitment Overview   ○ Application Period : May 30 (Fri) – June 16 (Mon), 2025, until 16:00   ○ Eligibility : Any Foreign nationals residing in Korea   ○ Eligibility Requirements     - Foreign nationals currently residing or staying in Korea with noissues regarding their visa or stay status     - Individuals who have a strong interest in Korea’s World Heritage Festival and are willing to actively participate      - Must own a public personal SNS account and be capable of creating and promoting content in both their native language and Korean     - Must be able to attend the full ambassador program schedule and participate in at least one official event of The Korean World Heritage Festival     - Must be able to communicate in Korean   ○ Number of Participants: 20 people 2. Key Dates  *Dates are subject to change key dates Category Schedule Contents Application May 30 (Fri) - 4PM, Jun 16 (Mon), 2025 Submit via Google Form Announcement of Interviewees Jun 19 (Thu), 2025 Selected applicants will be contacted individually Interview Jun 23 (Mon), 2025 Online Interview (Individual) Final Selection Announcement Jun 25 (Wed), 2025 Selected applicants will be contacted individually Orientation Jun 26 (Thu) or 27 (Fri), 2025 Overview of detailed schedule On-Site Program Jul 4 (Fri) - Jul 8 (Tue), 2025 Visits to Jeju, Gyeongju, Suncheon, and Gochang *Full attendance required for all scheduled activities 2025 World Heritage Festival Jeju : Jul 4 (Fri) - Jul 22 (Sun), 2025 Gyeongju : Sep 12 (Fri) - Oct 3 (Fri), 2025 Suncheon : Sep 12 (Fri) - Oct 3 (Fri), 2025 Gochang : Oct 2 (Thu) - Oct 22 (Wed), 2025 *Attendance required at least once during the program period 3. Activity Plan   ○ Activity Period : July ~ November   ○ Main Activities :      - Create at least 4 SNS contents for pre-promotion and participation in The Korean World Heritage Festival programs     - Participate in and monitor foreigner-targeted programs hosted by local governments during the World Heritage Festival   ○ Benefits:     - All travel expenses covered (transportation, accommodation, meals, etc.)     - Honorarium for submitted content and additional benefits for outstanding works     - Invitation to join the main World Heritage Festival Attendance required at least once during the program period 4. How to Apply   ○ Submission : Via Google Form and Consent to Collection and Use of Personal Information (Submission link)     *  Submissions by mail, fax, or in person will not be accepted 5. Inquiries   ○ E-mail : kha.ambassador@gmail.com   ○ Regional Cooperation Team, Korea Heritage Agency (02-3011-7774)   ○ Global Ambassador Program Coordinator, World Heritage Festival (02-3406-2261)